Social networking can be an effective part of any marketing program, but it must be used correctly. The following tips will help small business owners, entrepreneurs, and anyone looking to galvanize their social network marketing program.

Give people time to understand personal details and become friends. As with a face to face networking event, not everyone will be a connection, nor will everyone wish to do business. Over time, as people read posts and learn more, they will be attracted to the business or person posting and seek to do business together. And in the long run, that leads to more profitable, long lasting, and better business contacts.